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Social Media Training

Canadians are social leaders. 60% of us interact daily through social media. Brands and companies share this space, and consumers are looking to engage. Their engagement with your brand and product will educate consumers on what you offer, and why your products are right for them.

Our program is designed to help you capitalize on the many benefits of building your social media presence.

  1. Increase brand and product awareness
  2. Humanize your brand
  3. Increase website traffic
  4. Generate leads and boost sales
  5. Create relationships with your customer or client
  6. Customer service and support
  7. Engage in a dialogue with customers to learn their wants and needs
  8. Keep an eye on your competition
  9. Make connections
  10. Know and drive the industry news

Our Social Media Training program will help your business learn new skills and strategies to make social media work for you.

Brand Discovery
Our team will help you discover and develop your company’s own unique social media brand, guiding you through how to:

  • Audit existing content and marketing materials,
  • Identifying existing clients and client growth opportunities across platforms and audiences.

Learning Objectives:

  • Temperature check on all existing Social Media elements.
  • Build out and update all proposed social media platforms
  • Set up and build engagement on the home improvement power platforms of Facebook, Instagram, and Pinterest as part of a broader goal to improve brand awareness.
  • Set up and build engagement on the secondary platforms of Twitter and LinkedIn, recognizing that LinkedIn is still the best platform for business to business communication and that Twitter is still a strong social platform geared towards news.

Creation of Social Media Style Guide:

  • Create branded graphics, such as banners, labels and lower thirds that will display instantly recognized brand identity across platforms
  • Create a style board to form a cohesive brand look on all platforms
  • Acquire access to the current photo library
  • Acquire and optimize a new logo for use on all platforms
  • Create a profile in ZOHO to work with CRM and the ZOHO Social add-on
Strategic Planning

Our team will guide you through the process of building your own unique strategy that reflects the needs of your business, helping you present a comprehensive strategy across your social media platforms.  This phase will work to combine the findings of market research and brand identity, resulting in a comprehensive plan specific to your Social Media needs.

Learning Objectives:

  • Marketing Strategies: identifying what works best, on which platforms, for which audiences.
  • Audience Engagement: Identifying and engaging with new and current clients, in customized ways. Including how to use the following tricks and tips to grow an audience.
    • use contests
    • create engaging content that grabs viewer attention
    • learn to engage with identity groups, hashtags, group chats and social influencers
  • Scheduling and Management: creating your social media framework, making the day-to-day management of social media activities easy.
    • Social media Automation
    • Scheduling and cross platform posting
  • Monitoring and continuous improvement: testing and monitoring your multiple platforms, providing strategies and techniques to drive your social media presence forwards. 
    • Daily management of marketing activity
    • Search Engine Optimization SEO increasing search ability through keywords, hashtags and tagging.
    • Optimize accounts for local search: Google+, Yelp and Foursquare
    • Ensure that Google AdWords and tracking is enabled
    • Access Google My Business to add content and update Google Business
Content Creation: Facebook

Account set up and functionality:

  • Where to find different Facebook features
  • How they work
  • How to use them to the best advantage
  • Also includes page messaging, call to action buttons and post review function.

Content Management and Scheduling:

  • Timing and distribution of content and engagement opportunities
  • Offers, challenges and contests

Advertising Features and Opportunities 

Insights & Analytics

Monitoring Facebook Insights to maximize impact

Content Creation: Instagram

Account set up and functionality:

  • Where to find different Instagram features
  • How they work
  • How to use them to the best advantage

Includes specifically:

  • Taking photo, video, and live broadcasting
  • Optimizing photos and video
  • Cropping and rotating photos & applying effects
  • Adding captions and locations
  • Tagging photos

Introduction to Instagram culture: How Instagram can be used to reach target audiences and algorithms.

Content Creation: Twitter

Account set up and functionality:

  • Where to find different Twitter features
  • How they work
  • How to use them to the best advantage

Includes specifically:

  • Introduction to the miniblog format including profile promotion and content creation
  • How to build followers and networks through following experts in your field and retweeting
  • How to contribute and follow different campaigns, events, and stories
Content Creation: LinkedIn

Account set up and functionality:

  • Where to find different LinkedIn features
  • How they work
  • How to use them to the best advantage

Includes specifically:

  • Profile Creation: Share who you are and what you do in an eye catching and engaging way.
  • Create connections: Grow your network by connecting with industry players and community members.
  • Generating Reviews and Endorsements: Help people find you and share their positive experiences, generating that buzz.
  • Share self generated content with Pulse, building your profile and audience.
  • Create and maintain new leads through activity and networking.
Content Creation: YouTube

Account set up and functionality:

  • Linking your channel
  • Optimizing videos for search
  • Creating Playlists
  • Sharing across platform

Creating videos showcasing your Brand Story:

  • Increasing brand awareness through positioning your company as an industry leader in your field.
  • Build intimate customer relations through sharing knowledge and expertise.
  • Generate product interest and excitement through videos introducing different processes and products.
  • Personalize the videos and help viewers connect and relate to the brand.



Once training is completed support will continue in the form of ongoing support to help program participants move forwards with their social media efforts. The support will includes following steps:

Data Collection: Recording and researching how your clients engage with the content and key brand hashtags.

Target Alignment: redirect marketing efforts using incoming analytics to refine the content in each social media channel.